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LTG William Caldwell's address to the 2008 MilBlog Conference:
Even though he was addressing the MilBlogs Conference specifically I think there are implications there that should be noted throughout the new media landscape. Lt Gen Caldwell is positioned to lead the military "charge" to embrace new media - far beyond just milbloggers. If this sort of thinking catches on, the opportunities/access for bloggers will continue to grow in the DoD.
And Lt Gen Caldwell isn't a guy just showing up for the game - his new media "strategy" has been evolving for quite some time, and in many ways is similar to his predecessor at CAC/Ft Leavenworth (then-Lt Gen Petraeus) reworking of larger strategy (or strategic thinking) for counter-insurgency operations.
And like that effort, this one would have been useful a few years earlier, too. But again I see parallels - Roggio's early embeds with Marines in Anbar being an example of the same sort of isolated early success in IO that Col McMaster's Tal Afar campaign or Col MacFarland's embrace of the Awakening movement was in COIN.
Less dramatic? Indeed. Less important? Time will tell.