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The Mudville Gazette is written and produced by Greyhawk, the call sign of a real military guy currently serving somewhere in Iraq. Unless otherwise credited, the opinions expressed are those of the author, and nothing here is to be taken as representing the official position of or endorsement by the United States Department of Defense or any of its subordinate components. Furthermore, I will occasionally use satire or parody herein. The bottom line: it's my house.

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« Open Post | Main | Every Day Heroes »

April 16, 2006

The Hanoi Hilton: Spreading the News (Updated)

Greyhawk

(Updated/bumped from 2006-04-16 12:35:29)

Chris Muir has authorized me to give you this sneak peek at tomorrow's Day by Day strip.

CBS has picked up the Fran O'Brien's story:

A two-year tradition for wounded war vets is about to go by the wayside. A downtown DC steak house that’s catered to injured troops every Friday night is about to close, reports CBS affiliate WUSA-TV correspondent Doug Buchanan.

"We're not feeling very good about leaving and especially the Friday night dinner," O’Brien said.

For the past two and a-half years, the restaurant has served steaks and drinks to soldiers being treated at Walter Reed Army Medical Center. Many of the soldiers have lost hands, feet or limbs.

Some say the sports-themed steakhouse is the first place where they've felt at home since they left the battlefield.

But restaurant managers said their lease won't be renewed when it expires at the end of the month. Hotel officials said the decision is purely financial, and has nothing to do with the dinners.

Outraged veterans are calling Hilton's New York headquarters and flooding its e-mail boxes with protests.

In a statement from Hilton hotels, a spokesperson wrote: "this is a business decision whereby Hilton Hotels is exploring several options to utilize this space."

There are many non-veterans outraged and contacting the Hilton too.

The story is also out nationwide on the AP wire. Yesterday a google news search found nothing on this story, today's results are quite different. Expect even more tomorrow.

This isn't just about the wounded Iraq and Afghanistan vets. If you haven't read the story of Vietnam veterans Jim Mayer, whose "Alive Day" celebrations were the basis for this new tradition, and Hal Koster, co-owner of Fran O'Brien's, please do so.

Now here he is at 58, gliding through the crowd at Fran O'Brien's on two below-the-knee prostheses, shaking hands, cracking jokes, collecting hugs. After nearly two hours of this, he steps behind a small lectern at the side of the room, then pretends to change his mind. "Go buy a drink and we'll start the program in 25 minutes," he says.

But the 70 or so people gathered for Jim Mayer's 35th annual Alive Day will have none of it.

"Jim! Jim! Jim!" they chant.

From the tables along the back wall, a cluster of Mayer's newest friends -- much younger men who lost their limbs in Afghanistan and Iraq -- join in.
<...>
One of Mayer's friends is Hal Koster, co-owner of Fran O'Brien's Stadium Steakhouse. Koster, who served as a helicopter door-gunner (in the 174th Assault Helicopter Company) from 1967 to 1969 in Vietnam, told Mayer to spread the word at the ward that the recuperating soldiers were welcome at the restaurant as his guest.

Mayer started inviting wounded soldiers in the ward, but at first nobody showed up. Finally, in October, one soldier showed, then another. Then eight or 10 came. It became a regular Friday night gathering, with enough to fill one long table, then two. At the last dinner before Christmas, the group eating steaks and drinking beers filled up four tables and included nurses and therapists from Walter Reed.

"It got a life of its own," Mayer said. "It's like a weekly community."

At least for a week or two more.

Which is why the Hilton's response ("We don't have anything that we're definitely going to do with the space," ... Kelleher says that negotiations between the two "didn't gel"... the Hilton would like to continue to host the dinners... "the hotel is in discussions with one of the sponsors of the Friday night dinners to continue their support of the dinners") leaves much to be desired.

Seven AM Monday would be a very good time for Hilton to announce that this was all a big misunderstanding and offer a new lease. (And equip the room to make it more accessible to those with disabilities while they're at it.) Just a hunch.

Update: Here's an interesting press release from last month:

Finmeccanica Contributes $75,000 to Soldiers Rehabilitation Project in Pentagon Ceremony
Monday March 20, 9:03 am ET

WASHINGTON, March 20 /PRNewswire/ -- At a ceremony hosted by Deputy Defense Secretary Gordon England, Pier Francesco Guarguaglini, Chairman and Chief Executive Officer of Finmeccanica SpA, presented a check for $75,000 to the Fran O'Brien's Stadium Steakhouse in support of a program for wounded American soldiers. The Friday "steak night" has become a valued part of the soldiers' recovery from injuries sustained in Iraq and Afghanistan.

Puts that bit about wanting to continue the dinners and "the hotel is in discussions with one of the sponsors of the Friday night dinners to continue their support" in a whole new light.

More here

Wounded troops can eat a lot of steaks on $75,000, which is the amount the Italian company, Finmeccanica, Inc., gave Washington's Fran O'Brien's Stadium Steakhouse March 16 during a Pentagon ceremony hosted by the deputy secretary of defense.
<...>
The steaks, chops, seafood, chicken and other culinary delights $75,000 will buy is for a good cause -- wounded veterans of the global war on terrorism in Iraq and Afghanistan being treated at Washington's Walter Reed Army Medical Center and the National Navy Medical Center, in Bethesda, Md.

Deputy Defense Secretary Gordon England thanked Hal Koster and Marty O'Brien, co-owners of the famous steakhouse, for expressing their appreciation for U.S. servicemen and women by hosting the Friday Night Dinners Reunion Celebration for the past three years.

He also thanked Jim Mayer, a Department of Veterans Affairs employee and a volunteer at Walter Reed who helped start the steak night celebration for patients three years ago.
<...>
Stephen D. Bryen, president of Finmeccanica, Inc.'s USA affiliate, said Fran O'Brien's owners "demonstrated the initiative in insight when they decided to honor America's heroes by opening the restaurant to them."

"The gesture proved to be an invaluable part of the rehabilitation process for our soldiers and heroes, an important milestone on the road to recovery," he continued. "When it became clear that Hal and Marty couldn't do this on their own, others joined in."

Finmeccanica, a global aerospace and defense company, played an important role in contributing funds and raising money from colleagues in the air and space community.

"We're donating this for the troops, for the wounded soldiers," Bryen said. "I have a daughter in the Army serving in Iraq, so I know a little bit about what our soldiers are doing from her and the sacrifices they're making. We just wanted to do something to pay back a little bit of what we could to help them out and to get their lives moving again, which is what the purpose of these dinners really is."

His daughter, Maj. Gabrielle Bryen, is serving in Baqubah, Iraq, with the 4th Infantry Division.

"As long as the war keeps going and there are wounded veterans out there we're going to keep it going," O'Brien said of the Friday night dinners.

I've submitted two questions for the Hilton at Andi's:

1. Though not quite in league with New Coke, this is likely to be one of the worst business decisions ever made by a major corporation. If you push through with your plan you'll certainly at least never live down the "Hanoi Hilton" nickname the vets are now starting to use. Can you imagine any segment of the American public that will support or applaud you for this? If so, who?

2. How much money does Hilton have budgeted for major media advertising this summer? By major I mean network television, USA Today, national magazines, etc. Will this be effective in stopping any negative press before it starts?

I really didn't think it could be true, but in answer to 1 there's at least one Hilton cheerleader in the comments below...

Submit your questions for Brian Kelleher, General Manager of the Capital Hilton, here.

(Previous story here.)

Posted by Greyhawk at 11:35 PM | Permalink | Comments (100) |